The first time I was introduced to digital marketing was in 2023, and it was also the first time I felt delighted to learn something completely new to me. Having a background in art and design made me never once think of becoming a digital marketer, but diving deeper into digital marketing (specifically in SEM & SEO), made me realize that I wanted to begin my career in this field. At that moment, I decided to invest almost all of my time to learn digital marketing (especially SEM & SEO), and also master the essential tools needed by a digital marketer.

Until this point in time, I have acquired certifications in Google Ads, Google Analytics, and SEO, establishing myself as a digital marketer with specialized training in both search engine marketing (SEM) and search engine optimization (SEO). My main area of concentration revolves around utilizing these acquired skills strategically, with the ultimate goal of optimizing the lead generation processes, directing specific and relevant traffic, improving conversion rates, and ultimately maximizing the return on investment (ROI).